Book Marketing Services in Europe That Actually Sell Books

Publishing your book is one thing. Getting it in front of the right readers is another thing entirely. A professionally edited book with a great cover will still sit unnoticed without a proper marketing strategy behind it, and that’s true whether you’re publishing on Amazon, through independent retailers, or both.

At European Publishing House, our book marketing services are built around one goal: putting your book in front of the people who want to read it. We’ve worked across every genre since 2021, marketing fiction, non-fiction, memoirs, business books, children’s titles, self-help, and academic writing. Every campaign is built around your specific book, your audience, and the platforms where your readers actually spend their time.

Distributed across 150+ retailers worldwide

Google Books logo – digital book discovery and preview platform
Booktopia logo – Australian online bookstore and retailer
Draft2Digital logo – ebook formatting and distribution service
Ingram Content Group logo – book distribution and publishing services
Kindle Direct Publishing (KDP) logo – Amazon self-publishing platform
Lulu logo – self-publishing and print-on-demand platform
PublishDrive logo – global ebook distribution platform
Smashwords logo – independent ebook publishing and distribution
Strategic, Transparent

Book Marketing Services We Offer

Focused on actual sales rather than vanity metrics.

Amazon Marketing & Optimisation

Amazon is where most book sales happen, and most authors aren’t using it properly. We optimise your book listing from the ground up, title, subtitle, description, keywords, categories, and author profile, so your book surfaces in the right searches and converts browsers into buyers. For authors running Amazon ads, we set up, manage, and refine campaigns to make sure your advertising spend is actually working. We handle Amazon marketing for fiction, non-fiction, business books, children’s titles, memoirs, self-help, and academic titles.

Social Media Campaigns

We build social media strategies around your book and your genre rather than generic content calendars. That means identifying which platforms your readers are actually on, creating content that speaks to them, and building an author presence that grows an audience rather than just accumulating followers. We work across Instagram, Facebook, TikTok, LinkedIn, and X, tailoring the approach to whatever suits your book and your audience best.

Paid Advertising

We run paid advertising campaigns across Amazon, Facebook, Instagram, and BookBub, building and managing ads that target readers by genre, interest, and reading behaviour. Every campaign is monitored and adjusted based on performance data, we don’t set budgets running without watching what they’re doing. Paid advertising is particularly effective for authors who want to scale sales quickly or push a backlist title back into visibility.

Author Branding

Your author brand is how readers recognise you, trust you, and come back for your next book. We develop author branding across biography, online presence, visual identity, and messaging, building a consistent picture of who you are as a writer that works across your website, social media, Amazon profile, and any press or promotional material. Strong author branding matters especially for writers publishing more than one book.

Review Generation

Reviews are one of the most important factors in a book’s visibility and credibility on Amazon and other platforms. We run structured review outreach campaigns, connecting your book with relevant advance readers, book bloggers, and review platforms, to build a genuine base of reader reviews before and after launch. Everything we do here is above board and platform-compliant.

Book Fair Promotion

Europe’s book fairs, Frankfurt, London Book Fair, Bologna, and others, are significant opportunities for authors and publishers to generate visibility, rights deals, and press coverage. We help authors prepare for and promote their work at the major book fairs across Europe, advising on presentation, materials, and how to make the most of these events whether you’re attending in person or being represented.

Why most books don't sell, and how we fix that Strategy
Why Most Books Don't Sell

Why most books don't sell, and how we fix that

The honest truth about book marketing is that most authors underestimate how much work it takes. Writing the book is the part most people plan for. Marketing is the part most people figure out after the fact, usually when sales aren't moving.

Good book marketing isn't about shouting louder than everyone else. It's about finding the readers who are already looking for a book like yours and making sure they find it before they find someone else's. That means the right Amazon listing, the right social media presence, the right launch timing, and the right advertising strategy, all working together rather than in isolation.

Our team at European Publishing House builds marketing campaigns that are strategic from the start, not bolted on after publication. Whether your book is launching next month or has been live for a year with disappointing sales, we look at where you are and build a plan that makes sense for your book and your budget.

  • Campaigns built around your specific book and audience
  • All genres, all formats, all platforms
  • Transparent strategy, you know exactly what we're doing and why
  • Focused on actual sales, not vanity metrics
Top Categories

Most-requested book categories

Memoirs & Autobiographies

Business and Leadership

Self-Help

Fiction

Children's Book

Health and Lifestyle

What do book marketing services cost in Europe
Pricing

What Do Book Marketing Services Cost in Europe?

Marketing budgets vary as much as the books themselves. A children’s picture book launch looks completely different from a business book campaign or a thriller series promotion. Some authors come to us needing a full campaign built from scratch, launch strategy, Amazon optimisation, social media, and paid advertising running together. Others have already published and just need targeted help with one or two things that aren’t working.

We don’t sell generic marketing packages because generic marketing doesn’t sell books. We look at your book, your audience, your current situation, and your budget, and build a strategy around what will actually move the needle for your specific title.

Get in touch and we’ll have an honest conversation about where your book is and what it needs. No inflated proposals. No paying for campaigns that don’t fit your book.

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Author Services

Every publishing service, one place

Book Publishing

We publish your book across every major platform, Amazon Kindle, Apple Books, Google Play, Kobo, Barnes & Noble, and 150+ retailers worldwide. We handle the entire process from file submission to going live, including ISBN registration, metadata setup, and platform-specific requirements. You keep your rights. You keep your royalties.

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Book Editing

Good editing isn't one thing, it depends on where your manuscript is. We offer developmental editing for books that need structural and narrative work, copy editing for grammar, consistency, and clarity, and line editing for sentence-level flow and voice. A lot of manuscripts need more than one pass, and we'll tell you honestly which type of editing yours needs before we quote you anything.

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Ghostwriting Services

If the ideas are there but the words aren't coming, our ghostwriters can write the whole thing for you. Fiction, literary fiction, romance, thrillers, fantasy, memoirs, business books, self-help, every genre, every tone. You brief us, we write it, you own it entirely. Complete confidentiality, always.

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Book Cover Design

We design covers across every category, fiction, non-fiction, children's books, illustrated titles, series, and everything in between. That includes front covers, full print wraparounds, spine design, back cover copy layout, and interior illustrations where the book calls for it. You get multiple concepts to choose from and revisions until it's right.

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Book Formatting

We format your manuscript into every format it needs to be published in, PDF for print, ePub for Apple Books and Kobo, MOBI for Kindle, and any other format your chosen platforms require. Clean layouts, proper chapter breaks, correct margins, and files that pass every retailer's technical review first time.

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Book Marketing

Publishing is only half the job. We build marketing around your specific book, Amazon listing optimisation, social media campaigns, email marketing, book launch planning, paid advertising, and review outreach. Every strategy is built around getting your book in front of the readers who are actually looking for it.

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FAQs

We’re here to answer all your questions

Can’t find what you’re looking for? Speak with our team directly.

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The Frankfurt Book Fair is the largest book fair in Europe and the largest in the world by any measure, over 7,000 exhibitors from more than 100 countries attend each year. It’s the central event in the international publishing calendar for rights deals, foreign language sales, and industry networking. The London Book Fair and Bologna Children’s Book Fair are the other two major European events, with Bologna being the most significant fair specifically for children’s publishing. For authors looking to generate visibility or explore rights opportunities, these fairs are worth knowing about and, in some cases, worth attending or being represented at.

The best book marketing company for your book is the one that understands your genre, your audience, and what realistic success looks like for your specific title. At European Publishing House, we’ve been marketing books across every genre since 2021, fiction, non-fiction, business, memoirs, children’s titles, self-help, and academic writing, building campaigns around what actually sells books rather than what looks impressive in a proposal. We’re not the biggest marketing agency in Europe, but we’re probably the one that’ll treat your book’s success as seriously as you do.

Across every industry, yes, but in publishing specifically, demand for professional book marketing has grown significantly alongside the rise of self-publishing. More authors publishing independently means more authors who need marketing support that traditional publishers used to provide. The European book market is large and genuinely competitive, and authors who invest in proper marketing consistently outperform those who don’t. The gap between a well-marketed book and one that isn’t is visible in the sales numbers within weeks of publication.

European Publishing House sits among the leading independent publishing and marketing companies in Europe for authors who want professional quality without the restrictions of traditional publishing. We handle the full process, from manuscript to publication to marketing, under one roof, which means your book’s positioning and promotion is consistent from the moment it’s published. For authors who want a team that understands both the publishing side and the marketing side equally well, that matters.

For book marketing specifically, the UK is the most developed market in Europe, it has the largest English-language readership, the most established publishing infrastructure, and the strongest presence on global platforms like Amazon. Germany and the Netherlands are strong markets for translated and multilingual titles. For digital marketing and social media reach, English-language campaigns tend to perform best regardless of where in Europe the author is based, simply because of the size of the English-reading audience across platforms. We work with authors across Europe and tailor campaigns to wherever their readership is strongest.

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We're invested in your book's success

Every book we publish gets the same level of care, whether it's your first or your fifth. We don't consider our job done until your book is out in the world and you're happy with it. That's been our standard since day one.

Free manuscript review Read by a senior editor, no auto-screening.
You keep your rights 100% royalties and creative ownership.
Worldwide distribution Amazon, Apple, Kobo and 150+ retailers.
WhatsApp +353 89 959 5672